Business organisations today are facing unprecedented change. Increased complexity and competition in domestic and global markets, plus higher expectations and tougher demands from customers and consumers, require more sophisticated marketing. To cope with new and changing market conditions, managers need a greater sensitivity and awareness of the special circumstances now facing them.
Sophisticated marketing management requires a range of knowledge that will build long term relationships with customers. Modern marketing managers rely upon cutting-edge knowledge about consumer behaviour and consumption practices, strategy formulation and implementation, and innovation and new product development.
Title: MSc in Marketing
Awarding Body:University of Leicester
Mode: Distance Learning
Duration:
The programme is normally studied over a 24 month period but this may be extended to suit individual needs for a maximum period of 60 months.
Entry requirements:
·First degree from an approved university equivalent to at least a UK honours degree,
·Three years relevant work experience is preferred.
·IELTS 6.5 with 7.0 in writing preferred or
·TOEFL 250 (Computer) or 600 (Paper) plus TWE 4.0 or
·The University of Leicester English Language Test which takes only 90 minutes and is available on demand.
Fees:
GBP9,200 Current equivalent in:
AED :
52,774
SAR :
53,874
USD :
14,366
Note: All fees are payable in
GBP
Please call us on +971 4 3901685, email us on info@stafford.ae, or browse details of the programme in our brochure
To receive more information and/or to be called by a Academic Advisor, Please complete the form below.
